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In today?s world of technology, every business or company needs a website, but a static web site will not solve the purpose. A static website is like posting a sign with hopes that someone will see it and follow-up in finding you. What is needed is a dynamic website. Even a small business can get a dynamic website for itself. A business class website or portal is the need of the hour. Web portal will improve sales and customer satisfaction.? With current technologies, Web Portal / Content Management System can be implemented in less than half the time it takes to develop a custom web site and the system can most likely be implemented at a lower cost.
What is a Web portal?
A Web portal is a site that functions as a point of access to information on the World Wide Web. Portals present information from diverse sources in a unified way. Popular portals are MSN, Yahoo, and AOL. Aside from the search engine standard, web portals offer other services such as news, stock prices, infotainment and various other features. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications, which otherwise would have been different entities altogether.
Web portals and Content Management Systems help improve? customer satisfaction and customer loyalty. By providing valuable information and services to customers on line, there is a much greater potential for increased sales and growth. Of course it is critical to maintain other forms of customer service, but in today?s technology environment, more people are going to the internet as their first point of contact with businesses of all sizes.
Advantages of Web Portal
There are many advantages of developing a web portal for your website. Some of the benefits are listed below:
- Improved productivity- the productivity of your system will increase with proper architecture, as you avoid going down technical paths that are useless.
- Reduction in the technical risks- since the system architecture is designed in an appropriate way, it reduces the technical risks of overloading the system.
- Better communication- a high standard architecture model enables you to communicate more effectively regarding crucial business issues.
How To Start a Website Portal?
Can I change my fortune through web portal? This question must be coming to your mind when your are advised to start a website portal. To start a website portal, you should follow the instructions given below:
- Before you start your web portal, you have to determine your target audience. For example, if your company is focusing on helping people with their health needs, your audience will be two-fold: people who are looking for information about a disease or home remedy or information pertaining to an illness. You can also create a web portal such as Yahoo.com which combines social networking with information on a variety of subjects that appeal to the general user.
- Next, choose the tools and services that you want to offer to your targeted audience. You should have interactive tools to engage your audience and give visitors an incentive to return to your website. You can also use polls in order to have fast responses to pertinent questions. Another option is to use blogs to gather user comments or showcase user opinions. Photo galleries can be used to display celebrity photos, community photos, or as part of a news story. In fact, web portals are meant for interaction.
- Download a free web portal template from the Internet. Go to a website such as freewebtemplates.com and do a search for ?portal? or ?web portal? to see templates available in that genre. Compare the templates and choose the best one for your needs.
- Unzip the template to your computer?s desktop. The template you choose will be downloaded as a zip file and will need to be unzipped to use for your website. Relocate the unzipped directory to your desired location (i.e. a websites directory).
- Find free scripts to add to your portal. Go to a website such as dynamicdrive.com for free javascripts to use on your website. Download scripts that work with most modern browsers.
- Create new pages based on the web template. Online web templates may come with only one page (often the home page), which is the template for the entire website. Duplicate this template using your text editor and make layout adjustments as necessary for subpages.
Web portal can do amazing things for your website. It will help you increase your website?s ranking, thus adding more traffic to your website. With increased traffic, there will be improved sales of your products and services, thus increasing the overall profitability of your business.
Let experts do Search Engine Optimization for your site
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