Cold Cash, Cool Climate: Science-based Advice for Ecological ...

August 23rd, 2012 | by kutenk |

by Jonathan Koomey
2012
ISBN: 9780970601933
Summarizing the business implications of the climate problem for both new and existing ventures, this book helps you effectively allocate scarce time and resources to the most promising opportunities.

Cold Cash, Cool Climate: Science-Based Advice for Ecological Entrepreneurs

Product Description

Written for entrepreneurs and investors, this book describes how to profit from tackling climate change, one of this century?s greatest challenges. Industry expert Dr. Jonathan Koomey acts as your company?s scientific advisor, summarizing the business implications of the climate problem for both new and existing ventures. Koomey helps you effectively allocate scarce time and resources to the most promising opportunities, drawing upon his more than 25 years of experience in analyzing and implementing climate solutions.item_dimensions: 6.89 x 0.59 x 10.04 inches; 9.12 ounces
shipping_weight: 1.05 pounds
ASIN: 097060193X

$14.97

Table of Contents
Cold Cash, Cool Climate ? Science-based Advice for Ecological Entrepreneurs
Foreword
OVERVIEW
REGARDING TRAVEL OF ANY KIND
REGARDING THE HEATING OR COOLING OF ANYTHING
REGARDING THE MANUFACTURING OF ANYTHING
REGARDING THE DESIGN OF ELECTRONICS
HARNESSING THE POWER OF INFORMATION
A CALL FOR PROMPT ACTION

Preface
OVERVIEW
HOW TO USE THIS BOOK
THE STRUCTURE OF THE BOOK
CONTACTING ME

Chapter 1 ? Introduction
OVERVIEW
WHY FOCUS ON ENTREPRENEURS?
PROFITS ARE GOOD
IT?S SPUTNIK, NOT APOLLO
PATH DEPENDENCE, VALUES, AND CHOICES
SO YOU WANT TO SOLVE THE CLIMATE PROBLEM?
CONCLUSIONS

Chapter 2 ? Where we?re Headed
OVERVIEW
HOW DO WE KNOW?
HOW ABOUT FUTURE WARMING?
HOW FAST ARE GHG CONCENTRATIONS RISING?
IMPLICATIONS FOR GLOBAL TEMPERATURES
HOW WILL THESE CHANGES AFFECT HUMAN AND NATURAL SYSTEMS?
HOW LONG WILL GHGS PERSIST IN THE ATMOSPHERE?
CONCLUSIONS

Chapter 3 ? So What Do We Do Now?
OVERVIEW
CONVENTIONAL WAYS TO THINK ABOUT THE FUTURE
WORKING FORWARD TOWARD A GOAL
WHAT WARMING LIMIT SHOULD WE CHOOSE?
WHAT CAN WE LEARN FROM THE WARMING LIMIT APPROACH?
WHAT?S OUR GHG BUDGET UNDER A 2-DEGREE LIMIT?
A BENCHMARK FOR ACTION
SO WHAT NOW?
HOW DO WE MEASURE SUCCESS?
WHAT ABOUT 350 PPM?
CONCLUSIONS

Chapter 4 ? Why We can?t Accurately Forecast the Future
OVERVIEW
THE IMPORTANCE OF STRUCTURE
MODELING REFLECTS HUMAN FRAILTIES
MODELS OVERESTIMATE COSTS
CONCLUSIONS

Chapter 5 ? The Scope of the Problem
OVERVIEW
EMISSIONS SCENARIOS AND ROUTINE EQUIPMENT RETIREMENTS
IMPLICATIONS
SCALE OF ENERGY SECTOR INVESTMENTS
UNDERLYING DRIVERS OF EMISSIONS GROWTH
AN EVOLUTIONARY APPROACH
CONCLUSIONS

Chapter 6 ? Looking for Opportunities
OVERVIEW
WHERE TO LOOK FOR EMISSION REDUCTIONS
THE RATE OF INNOVATION IS ACCELERATING
WORKING FORWARD TOWARD A GOAL
A COMPANION TECHNIQUE: WHOLE SYSTEMS INTEGRATED DESIGN
BRINGING IT ALL TOGETHER
CONCLUSIONS

Chapter 7 ? Talking to Skeptics
OVERVIEW
THERE?S AN APP FOR THAT
THE STATE OF THE DEBATE
WHO?S WHO IN THE ZOO
DO THE DENIERS MAKE VALID POINTS?
CATEGORIES OF DENIER ARGUMENTS
ABOUT THOSE HACKED EMAILS ?
WE?VE SEEN THIS SHOW BEFORE
FRAMING THE CONSENSUS
IS THE SCIENCE SETTLED?
SCIENTISTS AND MONEY
WHAT KIND OF GOVERNMENT DO WE WANT?
THE CENTRAL PROBLEM OF GOVERNANCE
PROPERTY RIGHTS AND THE CLIMATE
CONCLUSIONS

Chapter 8 ? Reasons for Optimism
Chapter 9 ? Creating the Future
Appendix A ? Reserves of Fossil Fuels
Appendix B ? What CO2 Equivalent Concentration Corresponds to a 2 Degree Equilibrium Warming with a Climate Sensitivity of 3 Celsius Degrees?
Appendix C ? Fossil Fuel Company Revenues for 2010
Appendix D ? Tobacco Company Revenues for 2010
Further Reading
Notes
PREFACE
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 8

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