Meet Susan Hess, the Golf Entrepreneur | bettor.com

Meet Susan Hess, the Golf Entrepreneur

Susan Hess is the maker-owner of the well known skorts brand, Golftini. In a chat about the brand, she revealed how she started the brand and what hurdles she faced in making the brand one of the best in the women golf wear.

What many fans of her skorts do not know is the fact that she has no background of the clothing industry. She originally started out in the sales department of MCI, the communication giant. She was very satisfied with her job and saw no reason to switch careers.

She was introduced to golf at an early age but remained more interested in other sports. She spent her time in track and field events and was a great swimmer. Golf was never her priority in her days at the Ohio State.

It was after she had her hands full with her three boys and a divorce that she started playing golf at a local club. It a just a nine-hole game but it was enough to get her hooked on the sport.

Golftini was born out of her personal need of comfortable and stylish skorts. She was not satisfied with the golf attire available in the market. She sought out a dressmaker and designed her own skorts that were functional, comfortable and stylish.

The brand, Golftini became popular and orders started to trickle in. At first, it was her friends who bought the skorts after seeing Hess play in them.

Soon, she started getting orders from golf shops and pro stores. Her designs became popular and her clothes started to sell in a reasonable volume.

To Hess, the defining moment of her business was the PGA Show in January. She put together her company and a website in a hurry and went to attend the show. She got the worst place imaginable, right beside the bathroom. However, this turned out to be a great opportunity for her.

From that show, she received an order of $70,000 from the PGA Tour Super Store. This order was the one that really built her business and made the brand a nationally recognized golf clothing giant.

Hess has built an empire through sheer will power and hard work. She is looking forward to expanding it into the top golf clothing business in the world.

Source: http://blogs.bettor.com/Meet-Susan-Hess,-the-Golf-Entrepreneur-a182810

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