Get Satisfaction: Facebook Is Not The First Place People Go To Do Product Research

Consumers are not in a research mode when they're on Facebook. Instead, the first place they go to find out about a product is Google or the company web site. That's according to an internal study by GetSatisfaction, which found that close to 90% of customers go to a company's website to research products or services. That's compared to the 12% who use social networks to research brands and product details.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/VGs9_7bVMMc/

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