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Small business, in many cases, is now on the Web. Whether this is for simply marketing or collecting data or whether their businesses are conducted almost entirely online. If you operate your business fully or partially on the Internet, this roundup is for you.

Online Marketing

Why your customer doesn?t care about your Website. Ever tried to order somethikng from an online store? Was it easy or overly complicated. Many customers buy online because of ease and convenience. But what happens when there?s nothing easy or convenient about shopping with you online. You say you?re having technical problems? We don?t care. The next Websire is just as good as yours. MyWifeQuitHerJob.com

An SEO lesson for the rest of us. If you plan to operate yourf small business online, making it show up on the search engines is part of the drill. But it turns out you don?t need to be a?search engine guru to learn how to optimize your site and help customers find you faster. Come along with Stephen Murphy and learn SEO for the beginning small business owner. You might be surprised how easy it is.?Get Busy Media

Latest Trends

Washington takes to the Web. In an effort to cut costs and increase efficiency, government agencies are turning to the Web. Small businesses that haven?t already, should take a lesson here. Web services are often cheaper, easier and more convenient for the customer. How could you take advantage of the Internet today? Bloomberg BusinessWeek

Why everything may soon be purchased online. Think of the things you would think could never be bought or sold on the Internet. Perhaps fresh organic local produce comes to mind? Wrong! As it turns out a Central Texas company i8s already providing this service and sending shock waves?through the grocery industry. With less waste?or packaging and more convenience for the consumer, what could be purchased online these days? Forbes

The Social Web

Never go to a chamber mixer again. No need at all since even networking is best done on the Internet these days. It may take time and energy, but, hey, so does finding a tie that matches and then driving to the local bistro. Twitter, LinkedIn and other platforms provide a great place to meet and greet and you never have to leave your couch. Bloggertone

Is Google + the next big thing? No matter how you market your online business today, the future is always in question. The present belong to Facebook with a commanding lead in the online display add industry, but the success of a new social media offerikng by an well-known competitor could change all that. Bloomberg BusinessWeek

Brands & Connections

Building your Brand one comment one comment at a time. Whether on a blog or a social media platform like Facebook or Twitter, your comments are the way your community gets to know you. Are you getting the most out of this situation? Make no mistake, the quality of your commenting establishes the way other relate to you. Are your comments creating the best brand they can? Basic Blog Tips

What?s the real value of your Facebook fan club? It could be easier to quantify than you think. The people who click ?like? on your brand?s Facebook site have value even if you can?t always see it. Sure they can provide referrals to others who might also be interested in your product or service. But hpow can you be sure you?re getting the full value of your online minions? Forbes

From Small Business TrendsSmall Business On The Web

Read more posts on Small Business Trends ?

Komli Media, a major digital media network operator in the Asian-Pacific region, this morning announced that it has acquired ZestADZ, a mobile advertising platform, expanding the suite of solutions it can offers clients to encompass display, video, search, social media and now mobile.

Terms of the acquisition were not disclosed.

ZestADZ is a product of a mobile marketing company called mobile-worx. The company is based in Chennai, India with offices in the United States (Los Angeles and Des Moines).

Mobile-worx was founded in 2007 and is led by entrepreneur Asif Ali, who will be heading Komli?s newly formed mobile division together with VP Amit Bhartiya.

ZestADZ essentially helps advertisers and agencies deliver targeted mobile advertising campaigns to drive brand awareness, generate traffic and leads, among other options, across feature phones and smartphone platforms such as iPhone, Android, and Windows Mobile.

eMarketer estimates Asia Pacific mobile internet users to nearly double from 623 million in 2011 to more than 1.22 billion in 2015. At the end of 2015, it is estimated that one out of every two mobile users worldwide will reside in Asia Pacific.

Within India, eMarketer pegs the mobile internet penetration at 40 million users currently, and expects it to grow to over 200 million users by 2016.

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Source: http://accessibleit.org/webhostingfreegoogle/2011/07/27/online-advertising-news-2/

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